Customer value is the benefit that a customer will get from a product or service in comparison with its cost.
There are two aspects to customer value:
Customer Perceived Value : it is how a customer anticipates the benefit of a product or a service and the cost incurred for receiving those benefits.
Customer Desired Value : it refers to what customers desire in a product or service. their desired value is their satisfaction example: quality, taste, brand etc. whatever satisfies their desire depending on the product.
Kit Kat customer value :
Nestlé successfully delivers customer value through the following :
Quality : kit Kat is a chocolate of quality which has always tried to maintain its position in market without compromising with its quality .It ois very low in cholesterol and in not unhealthy for children to consume , its quality is maintained at every level of production.
Availability: kit Kat is available at maximum stores in India it is trying to reach more customers with its new range of kit Kat chocolate wafers which is not yet available at all places in India. it is trying to bring in a variety of kit kat products in the Indian market, as of now in India the widely used kit kat product contains only chocolate
Affordability: Kit Kat even after keeping its quality intact is affordable and can be purchased at a price as low as 5 rupees and thereafter its price range increases depending on the quantity and quality.
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