Holistic Marketing

                                 HOLISTIC MARKETING

Holistic marketing is defined as

           "A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities" 

      holistic marketing has four basic things in it that is :

•  internal marketing: consisting of departments such as senior managers 
•  integrated marketing: includes products and services, communications and channels 
•  relationship marketing: maintaining relationship between channel, customers and partners
•  performance marketing: includes sales revenue, ethics, environment. 

SUSTAINABILITY:

                 Nestle uses various mediums to reach their customers and inform them about their products such as television, media etc. The company tries to maintain good performance and internal marketing policy. Nestle performs multiple CSR and sustainability projects.They believe that if a company wants to sustain for a longer period the company must work on its social ethics.

Nestle use integrated marketing to advertise its products and inform the customers . They have strong internal communication system and the various departments work with each other for growth of the company . They follow a strong set of ethics and principles .

            

   Nestle CSR strategy :

• Creating Shared Value :in this comes their motive is to work for the rural development, water and nutrition of the society as a whole.
• Sustainability: The company tries its level best to protect the future by working for the society in advance and working so that the future generations do not get affected because of the present condition.
• Compliance: nestle compiles with the laws under the acts and works for the welfare of the society. they follow laws, business principles, codes of conduct.