SALES
"A marketing idea that is based only on on the selling of good or services, rather than on whether or not they are actually needed operating under the sales concept, a business will produce goods that it anticipated a profitable return from and then attempt to persuade consumers to purchase them by using advertising and other sales techniques" According to business dictionary .SALES MANAGEMENT
A technique implied by all the organisation in order to increase the sales of the company by strategically using sales techniques.
Objectives of sales:
- To achieve sales target
- To achieve market share targets
- To manage dealer network
- To organise sales training
- To handle customer complaints
- To manage sales promotions campaign
- To effectively cover market.
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