Kit Kat is widely distributed in India and so is easily available in local stores. Consumers don't have to go to various places just to buy the product. high competition being prevalent in chocolate and confectioneries kit kat has to make its product available to its customers as they may switch to different product of same type and same price.
DISTRIBUTION MODEL :
This MODEL shows that how nestle distributes its product in Delhi NCR region from Godown to carry and forwarding agents to distributors as per the territories and from retailers and wholesalers reaching to the end consumer.
The final consumer finds it easy to access the product anywhere because of the distribution model that nestle follows for its products which makes the product available to its customers.
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