PRICING is valuation of a product for a customer depending on what the customer is willing to pay for that product or depending on the cost incurred in the production of that goods. it is one of the elements of marketing mix which helps producer determine the revenue he gets from the sales.
kit kat caters mostly to a price-sensitive segment and operates in a highly competitive environment. its pricing strategy cannot be different from other sellers when it comes to small packets of kit kat products but when it comes to large products kit kat tries to woo customers by giving or offering different type of packages to its customers with different prices depending on the quantity and products inside it .
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