Promotion

Kit Kat Tagline :   HAVE A BREAK...... HAVE A KIT KAT.

Integrated Marketing Communications (IMC)

        IMC is an approach to brand communications where the different modes work together to create a seamless experience for the customer and the communication is presented in such a way that the brand's core message is reinforced.
All aspects of marketing communications advertising, PR, digital, sales promotions work as a unified force towards the goal of a stronger brand and better sales.

Kit Kat  uses IMC which majorly integrates different elements from ATL and BTL to communicate the core message of Glucon-D and project it as a Trusted brandwhich offers Value-for-Money. 

Above The Line (ATL)

Above The Line promotions are impersonal communications  ,where mass media is used to promote the product and reach to the target customers using conventional mediums such as TV, radio, OOH, print and cinema to communicate to the masses. 

                                                      Kit Kat Bench AD 

                                                                                              

Below The Line (BTL):

  BTL uses unconventional methods to target individual and specific group and thus is a personal communication method. It is aimed at driving an immediate or a little delayed incentive to purchase.

Sales promotions, direct mails, point of purchase, roadshows,telemarketing, in-store promotions and activations for the various activities in BTL.

kit kat mainly relies on the ATL promotions in India. In various other countries it uses other forms of promotion techniques such as kit kat human ventding machine .

     a form of BTL promotions being used by kit kat to create interest in the product in customers and attract them towards kit kat which was an innovative way to promote and sell kit kat.