Product levels

When a product is to be sold product level has to be kept in consideration in order to retain the market share and increase the customer base .

There are five product levels which help a company pitch their product :

Core benefit :    

            It is the benefit that any customer or a consumer receives after using the product. For a product like kit Kat core benefit for any customer will be taste .

Basic product : 

                  The basic product is that in which the core benefits of the customer are fulfilled. Kit Kat provides taste and quality to the consumer which is the core benefit they require.

Expected product :

                  What customers expect from the company which can be more than what is in basic product or may have variations depending on the choice and taste of the customer. Customers expect nuts or different flavor in the kit Kat product .

Augmented product : 

                        It is when company does more than what a customer expects from the product .In case of kitkat, they have already come up with a line of new products which was beyond the expectation of the consumer.

Potential product: 

                       When the product starts a new life cycle that is at this stage the company is an innovator .